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RESOURCE BY CHAPTER: click on the chapter title to read resources relevant to that chapter
Chapter 2 Tribal Gods: My God is Better than Your God
Chapter 3 Social Identity Change Entrepreneur
Chapter 4 Attraction of the New
Chapter 5 Social Counterintuitiveness
Chapter 6 Shared Beliefs of Northwestern Indian Muslims
Chapter 8 Ratcheting up of Counterintuiveness in Ahmadiyya Doctrine
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