Why do some people come up with bizarre seeming religious ideas and why do others accept them?
Read Moderate Fundamentalists to find out!
Dr. Upal is a computer scientist who studies how information spreads among social agents. He has used his research to:
design a marketing technique (called Aha ad design) to design effective advertisements
design a machine learning technique for predicting popularity of social media messages (likes/shares)
develop the social identity entrepreneurship (SIE) model which explains how leaders develop and market ideas of social change
develop a cognitive science of new religious movements which explains the development of new religious movements